But focusing on engagement without growth is also a losing proposition. For one, virality is not something that can be bolted on to a product after it is in the wild. Distribution is not an afterthought and it needs to be built into the core of the experience. Either the company has a viral growth mechanic or it doesn’t. So no matter how engaging your service is, it will remain niche unless there is a way to get it in front of new users en masse. Creating a company with both high engagement and high growth requires a sound distribution engine fueled by active users.
Marvel Comics creates superhero Blue Ear, who uses hearing aid, to inspire New Hampshire boy - NY Daily News
Pretty much the awesomest thing ever.
At what point is the triumph of comic-book culture sufficient? I don’t ask this rhetorically. Grievance, even imagined or exaggerated grievance, deserves to be redressed. But to be redressed there has to be some definition of what success could mean materially. My frustration and my confusion stem from a genuine inability to divine what, exactly, could constitute success, what could convince these fans to drop their long-cultivated ethos of victimization. I’ve asked that question many times and in many contexts, and have never received a satisfactory answer.
Commercial dominance, at this point, is a given. What critical arbiters would you like? Is it a Best Picture Oscar for one of their movies? Can’t be. Return of the King won it in 2003. (And ten other Academy Awards. And four Golden Globes. And every other major award imaginable.) Recognition from the “literary establishment?” Again, I don’t know what that term could refer to; there are publishers and there are academics and there are book reviewers, but there is no such thing as a literary establishment. Even a cursory look at individual actors dedicated to literature will reveal that glory for sci-fi, fantasy, and graphic novels has already arrived. Turn of the century “best book” lists made ample room for J.R.R. Tolkien, Jules Verne, Arthur C. Clarke, Philip K. Dick, and others. Serious book critics fall all over themselves to praise the graphic novels of Allison Bechdel and Art Spiegelman. Respect in the world of contemporary fiction? Michael Chabon, Lev Grossman, and other “literary fantasists” have earned rapturous reviews from the stuffiest critics. Penetration into university culture and academic literary analysis? English departments are choked with classes on sci-fi and genre fiction, in an effort to attract students. Popular academic conferences are held not just on fantasy or graphic novels but specifically on Joss Whedon and Batman. Peer-reviewed journals host special issues on cyberpunk and video game theory.
To the geeks, I promise: I’m not insulting you. I’m conceding the point that you have worked for so long to prove. Victory is yours. It has already been accomplished. It’s time to enjoy it, a little; to turn the critical facility away from the outside world and towards political and artistic problems within the world of geek culture; and if possible, maybe to defend and protect those endangered elements of high culture. They could use the help. It’s time for solidarity.
—Fabulous essay by Freddie de Boer (via ayjay)
(via ayjay)
Things I have eaten today
1 bowl of frosted mini-wheats
1 red velvet cupcake
10 chili coated crickets
Perhaps the most incisive part of Michael Lewis’ book “Boomerang” is when he observes that Americans have become obsessed with getting something for nothing, spotlighting California as the example of this taken to an extreme, as various propositions over the years have reduced tax revenues while other propositions have increased the obligations of the state to provide services for its citizens. The recent announcement by Governor Jerry Brown that the state’s deficit will be $16 billion instead of the forecasted $9 billion just underscores how ridiculous this imbalanced mindset has become. The fact that this is viewed as a spending problem is even more pathological.
Drive any road in America now, and chances are you will be faced with decay — failing bridge expansion joints, potholes, crumbling shoulders, faded paint, and sporadic lighting. In some cases, streetlights have been taken out of entire towns in an effort to save money. Yet, in aggregate, Americans are spending $25 billion more on new tires, broken axles, and alignment problems than previously, more than any tax increase for proper roads would cost. We are truly paying for our cheapness.
So congratulations, North Carolina. Last night, you struck a decisive blow for loneliness. And tonight, as you go to sleep beside your heterosexual life mate, you can rest assured that all across your great state, a gay man or lesbian woman is crying themselves to sleep in solitude and making your relationship stronger with each tear.
—STEPHEN COLBERT, The Colbert Report (via inothernews)
(via wilwheaton)

